“I remember sitting down with my sister and picking out all of the capital letters that would form messages in Taylor’s CD lyric books,” Duffy said.
Melissa Duffy, a 24-year-old Swiftie, told TODAY that she’s been snooping for hidden messages and easter eggs for a long time - specifically within Swift’s CD lyric booklets, which often hold clues about her song’s subjects. Where it all started: Hiding messages in CD liners Below, TODAY breaks down the history of Swift’s riddles over the years. Now that her latest album, " Midnights," has dropped, even more questions are swirling. Essentially, being a Swift fan sometimes feels like a scavenger hunt - combined with a dash of imaginative thinking.
Thanks to the advent of social media (especially TikTok), theories proliferate even faster than Swift's own cryptic clues. By doing so, Swift creates a community among fans, who put their thinking caps on to figure out what exactly is happening next for the 11-time Grammy winner. Rather than address news headlines or relationships head-on, she embeds messages in lyrics and liner notes, music video imagery and outfits - all winking references to her devoted followers.
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